Tips for choosing domain name from experts

Choose a Brandable Name

We all know that branding is crucial to long-term success, but what exactly makes a domain name brandable? There are many factors that come into play here, but the most important ones are as follows: A brandable name has no specific meaning (eg 'Google' is not a word, 'YouTube isn't one either). It's unique - your competition doesn't use anything similar. It's easy to memorize - not too wordy, no complex vowel combinations. It's easy to pronounce and dictate over the phone. It sounds trustworthy - some names can be a little shady by definition, for instance, WinTheLotteryToday.com may be too bold, but Lotterio.com sounds way better. To make the brainstorming process easier, you can experiment with some combinations of actual words and random suffixes, like I did with the Lotterio.com example above. The main goal here is to create a potential for the domain name to build brand value over time. In other words, as much as possible, try making sure the name has a good ring to it. It should be fun to say out loud, and not difficult to memorize immediately. Think about the likes of Uber: It's short and snappy, and there's no confusion as to how to spell it - even when mentioned in passing in a conversation. - Karol K - Winning WP


Avoid trademark infringement & confusion

The ideal domain name is distinctive. It shouldn't be easily confused with the name of another site or brand. After all, you don't want any lawsuits on your hands. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here. On a related note: if people can confuse your name with another brand, so can search engines. Picking a name that's too similar to another business can lead to your name's search engine results being littered with irrelevant links. - Denis Pinsky - Forbes


Make sure the name is available on other social media sites

When picking your domain, check other social media sites to make sure it's available on those sites too. If you use the same name on your blog and on Twitter, Facebook, etc., it solidifies your brand and makes it more memorable. My favorite tool to check your name across all networks at once is Namechk. Another tool is called knowem? (hat tip, Kikolani) but as of this writing, they don't check Instagram for you which these days, is a must. - Amy Lynn Andrews


Always Register Your Domain Name Yourself

It's a good idea to not let anyone else (such as an agency) register a domain name for you. Even though it's slightly less hassle that way (since someone else does all the work), it can lead to trouble later on. If someone else registers the domain, you're giving them a hold over you and your website. If you ever want to move away from their services, you can encounter trouble in terms of them not being too eager to transfer the domain over to you and give you full control of it. Just to name a few bad things that can happen: They may take an awfully long time to complete the transfer, they may try to extort some fees from you to do that, or they may decline completely (based on some fine print in your initial agreement). Plus, perhaps most importantly, if the agency/person goes bankrupt or loses access to the domain registrar for whatever reason, you could lose your domain name entirely. Long story short, always register your domains on your own. It's not that difficult anyway. - Karol K - Winning WP


The Right Domain Will Help You Get Found

Domain names impact your rank in search results. Search engines like Google try to determine what your website is about so they can list it in relevant searches. The domain is one of the first places they look for clues about your business. To help potential clients find you in searches, choose a domain name with keywords related to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com - Wix


Use keywords

Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google. It is very hard to find a good domain with your target keywords that's not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out. - wpbeginner


Easy to Type

Think of some of the most popular websites in the world. What comes to mind? Google, Facebook, Twitter, Instagram, Yahoo, CNN... One big thing they have in common is that they're all easy to spell. Your visitors should be able to type your domain name without a problem. If you have to explain the spelling more than once for it to be understood, then it's too complicated. The last thing you want is for potential visitors to mistype your domain and end up on a different website! Here's an easy way to test this... Tell 10 people your potential domain name and ask them to spell it. If more than a few people struggle to spell it, then you need to simplify it. - ROBERT MENING - WebsiteSetup


Avoid Hyphens and Numbers

Remember how your domain name should be easy to spell and pronounce? Well, hyphens and numbers make both of these things more difficult. Imagine explaining Facebook if it had a hyphen in there... 'Have you seen this new site Face-Book? There's a hyphen in there by the way, between the 'Face' and the 'Book.'' Facebook may not have spread so quickly if that was the case. The bottom line? Your domain name should be smooth and punchy, and hyphens and numbers get in the way of that. So, stick to letters! - ROBERT MENING - WebsiteSetup


Make it easy to pronounce and spell

You should be able to easily share your domain when speaking as well as writing. You never know when you'll be asked to share your domain name in person. It should be easy to understand and spell for any listener. - wpbeginner


Make it memorable

Word-of-mouth marketing is still the best of all. If you want to help your brand spread faster, make your domain easy to remember. Having a great website won't matter if no one can remember your domain name. - Ryan Shelley - Search Engine Land


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