Tips for choosing domain name from experts

Avoid strings of words

If you have a wide range of interests and you also want to incorporate keywords in your domain, you might be tempted to string them all together. I recommend against this simply because it's confusing. LuresRodsLinesPoles.com is a recipe for major confusion when a visitor is trying to remember the correct order. - Amy Lynn Andrews


Create and meet expectations

What is the expectation you want to set when someone hears your URL for the first time? If they can't instantly grasp what you do or who you are, you have a problem. While sites like Amazon, Trulia, Google and Trivago sound cool, it takes a lot more marketing and branding to make them work. Domains like NYtimes.com, Homes.com, and Overstock.com all let you know what to expect up front. - Ryan Shelley - Search Engine Land


Easy to say and spell

The goal is for your domain name to be passed along easily by you and by others. This is more likely to happen if people don't have to stop and think about how to say or spell it. - Amy Lynn Andrews


No hyphens

It's not very smooth or punchy to specify a hyphen. ('Hi my name is Jane and my domain is fly hyphen fishing dot com.') - Amy Lynn Andrews


Keep It Concise

In general, when it comes to the length of your domain, shorter is better. According to research from Gaebler.com, a magazine for entrepreneurs, the top-5 websites have approximately 6 characters in their domain name. As you move down through the list of the top 1 million domain names, there is a direct correlation between domain name length and popularity. (Popularity in this case refers to the amount of web traffic the site receives.) Domain name length Source: Gaebler.com And in the top 100 websites, the longest domain is 17 characters. All of this data shows that you should keep your domain name concise. Aim for 6-14 characters - and remember: the shorter, the better. Most likely the shorter domain name are taken LONG time ago and sold for thousands of dollars. So if you can't find something short, make it brandable. My own site - WebsiteSetup.org is exactly 12 characters. - ROBERT MENING - WebsiteSetup


Target your area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com. - Andrea Rowland - GoDaddy


Keep it short

Shorter URLs are easier to type and remember. They also allow more of the URL to show up in the SERPs, they fit on business cards better and they look better in other offline media. - Ryan Shelley - Search Engine Land


Don't Sweat It Too Much If Your Perfect Domain Name Is Taken

If the domain name you really desire is already taken, this is not the end of the world. Sometimes, you can actually still get your hands on it. Here's what you can do: If the domain name is not in use (there's no website or the domain is 'parked' - features only ads), then there's a very good chance the owner only bought it to sell it later on. You'll likely find some contact information on that parked website. If there's no info, use who.is and get the owner's email. If there's a website on the domain, you can still try your luck and contact the owner asking if they're willing to sell the domain off. Low chance of success here, but still worth a try. If the domain is completely empty and there's no contact info to be found, try looking through known domain-flipping marketplaces, such as GoDaddy's marketplace (auction based), Sedo, SnapNames, or Flippa. Buying an existing domain name is a different process from buying a new one, so it requires some additional caution. We talk about that in No. 13. One more note, domains you buy from someone's hands cost MONEY (emphasis mine). Sometimes good money! A safe estimate here would be a minimum of $250, but more like $1,000 or more. If you can't afford that, don't worry too much either - Karol K - Winning WP


No numbers or hyphens

Numbers and hyphens (especially hyphens) cause confusion. Stay away from them at all costs. Even something as clever as the number1website.com will cause confusion. Make the name speak for itself. - Ogi Djuraskovic - FirstSiteGuide team


Avoid hyphens

Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don't want to give the wrong impression to potential visitors. Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor's site if they forget to type in the hyphens. - wpbeginner


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